Thursday, November 02, 2006

HA Program Marketing

The Division of Graduate and Professional Studies - including Health Administration - has embarked on a new plan to better market our programs. The marketing plan includes several elements:

  1. Development of new descriptive brochures,
  2. Improvement of the GPS web site,
  3. Mailing of letters to the CEOs and Human Resource Directors of 6,000+ hospitals across the U.S. and 15,000 nursing home administrators,
  4. A follow-up mailing of brochures to the same list of hospitals and nursing homes,
  5. Exhibiting at professional conventions and meetings,
  6. Space advertising in professional and trade association journals.

We have already exhibited at two national meetings and plan several more.
The mailings are underway, and some space advertising has been purchased.
We will report on progress of these marketing efforts from time to time.

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